Heritage – it can mean many things, but in the fashion world it’s the buzzword of the moment.

Take a brand that has history and tradition. Inject some freshness and collaborate with a hip artist. Formula – Success. One such example is the re-birth of Feiyue Shoes from Shanghai. Originally created in the 1920s, Feiyue became famous in the 30s for its association with the martial arts. Freiyue symbolizes the dual elevation of both body and mind. Feiyue actually translates to “flying forward”. Fast forward to 2005 and you have Patrice Bastian (a major sneaker freaker) who decided that these shoes could lend themselves to being the new item du jour. They were flexible and light by nature and had a great retro feel. With the services of graphic designer Charles Munka, the new image of Feiyue was created. It has since then gained momentum for being original yet classic and incredibly comfortable. Keeping up with the trends of today, you can choose between fresh, unadorned white, grey marle, artist prints or limited-edition designer styles.